Array ( [0] => Array ( [TEXT] => Главная [LINK] => / [SELECTED] => [PERMISSION] => R [ADDITIONAL_LINKS] => Array ( ) [ITEM_TYPE] => D [ITEM_INDEX] => 0 [PARAMS] => Array ( ) [CHAIN] => Array ( [0] => Главная ) [DEPTH_LEVEL] => 1 [IS_PARENT] => ) [1] => Array ( [TEXT] => Решения [LINK] => /solutions/ [SELECTED] => [PERMISSION] => R [ADDITIONAL_LINKS] => Array ( ) [ITEM_TYPE] => D [ITEM_INDEX] => 1 [PARAMS] => Array ( ) [CHAIN] => Array ( [0] => Решения ) [DEPTH_LEVEL] => 1 [IS_PARENT] => 1 ) [2] => Array ( [TEXT] => Кассовые решения [LINK] => /solutions/hard/ [SELECTED] => [PERMISSION] => R [ADDITIONAL_LINKS] => Array ( [0] => /solutions/hard/ ) [ITEM_TYPE] => D [ITEM_INDEX] => 0 [PARAMS] => Array ( [FROM_IBLOCK] => 33 [IS_PARENT] => 1 [DEPTH_LEVEL] => 1 ) [CHAIN] => Array ( [0] => Решения [1] => Кассовые решения ) [DEPTH_LEVEL] => 2 [IS_PARENT] => 1 ) [3] => Array ( [TEXT] => Клавиатурные кассовые решения [LINK] => /solutions/hard/pos-sistema/ [SELECTED] => [PERMISSION] => R [ADDITIONAL_LINKS] => Array ( [0] => /solutions/hard/pos-sistema/ ) [ITEM_TYPE] => D [ITEM_INDEX] => 1 [PARAMS] => Array ( [FROM_IBLOCK] => 33 [IS_PARENT] => [DEPTH_LEVEL] => 2 ) [CHAIN] => Array ( [0] => Решения [1] => Клавиатурные кассовые решения ) [DEPTH_LEVEL] => 3 [IS_PARENT] => ) [4] => Array ( [TEXT] => Решения для самообслуживания [LINK] => /solutions/hard/selfservice/ [SELECTED] => [PERMISSION] => R [ADDITIONAL_LINKS] => Array ( [0] => /solutions/hard/selfservice/ ) [ITEM_TYPE] => D [ITEM_INDEX] => 2 [PARAMS] => Array ( [FROM_IBLOCK] => 33 [IS_PARENT] => [DEPTH_LEVEL] => 2 ) [CHAIN] => Array ( [0] => Решения [1] => Решения для самообслуживания ) [DEPTH_LEVEL] => 3 [IS_PARENT] => ) [5] => Array ( [TEXT] => Сенсорные кассовые решения [LINK] => /solutions/hard/touch/ [SELECTED] => [PERMISSION] => R [ADDITIONAL_LINKS] => Array ( [0] => /solutions/hard/touch/ ) [ITEM_TYPE] => D [ITEM_INDEX] => 3 [PARAMS] => Array ( [FROM_IBLOCK] => 33 [IS_PARENT] => [DEPTH_LEVEL] => 2 ) [CHAIN] => Array ( [0] => Решения [1] => Сенсорные кассовые решения ) [DEPTH_LEVEL] => 3 [IS_PARENT] => ) [6] => Array ( [TEXT] => Программные решения для ритейла [LINK] => /solutions/retail-soft/ [SELECTED] => [PERMISSION] => R [ADDITIONAL_LINKS] => Array ( [0] => /solutions/retail-soft/ ) [ITEM_TYPE] => D [ITEM_INDEX] => 4 [PARAMS] => Array ( [FROM_IBLOCK] => 33 [IS_PARENT] => 1 [DEPTH_LEVEL] => 1 ) [CHAIN] => Array ( [0] => Решения [1] => Программные решения для ритейла ) [DEPTH_LEVEL] => 2 [IS_PARENT] => 1 ) [7] => Array ( [TEXT] => Set Retail 10 - Решение для автоматизации торговли [LINK] => /solutions/retail-soft/set-retail/ [SELECTED] => [PERMISSION] => R [ADDITIONAL_LINKS] => Array ( [0] => /solutions/retail-soft/set-retail/ ) [ITEM_TYPE] => D [ITEM_INDEX] => 5 [PARAMS] => Array ( [FROM_IBLOCK] => 33 [IS_PARENT] => [DEPTH_LEVEL] => 2 ) [CHAIN] => Array ( [0] => Решения [1] => Set Retail 10 - Решение для автоматизации торговли ) [DEPTH_LEVEL] => 3 [IS_PARENT] => ) [8] => Array ( [TEXT] => Set Prisma - Решение для контроля кассовых операций [LINK] => /solutions/retail-soft/set-prisma/ [SELECTED] => [PERMISSION] => R [ADDITIONAL_LINKS] => Array ( [0] => /solutions/retail-soft/set-prisma/ ) [ITEM_TYPE] => D [ITEM_INDEX] => 6 [PARAMS] => Array ( [FROM_IBLOCK] => 33 [IS_PARENT] => [DEPTH_LEVEL] => 2 ) [CHAIN] => Array ( [0] => Решения [1] => Set Prisma - Решение для контроля кассовых операций ) [DEPTH_LEVEL] => 3 [IS_PARENT] => ) [9] => Array ( [TEXT] => RS.Loyalty&CRM - Решение для управления взаимоотношениям с клиентом [LINK] => /solutions/retail-soft/rs-loyalty-crm/ [SELECTED] => [PERMISSION] => R [ADDITIONAL_LINKS] => Array ( [0] => /solutions/retail-soft/rs-loyalty-crm/ ) [ITEM_TYPE] => D [ITEM_INDEX] => 7 [PARAMS] => Array ( [FROM_IBLOCK] => 33 [IS_PARENT] => [DEPTH_LEVEL] => 2 ) [CHAIN] => Array ( [0] => Решения [1] => RS.Loyalty&CRM - Решение для управления взаимоотношениям с клиентом ) [DEPTH_LEVEL] => 3 [IS_PARENT] => ) [10] => Array ( [TEXT] => RBS RETAIL - Программные решения [LINK] => /solutions/retail-soft/rbs/ [SELECTED] => [PERMISSION] => R [ADDITIONAL_LINKS] => Array ( [0] => /solutions/retail-soft/rbs/ ) [ITEM_TYPE] => D [ITEM_INDEX] => 8 [PARAMS] => Array ( [FROM_IBLOCK] => 33 [IS_PARENT] => [DEPTH_LEVEL] => 2 ) [CHAIN] => Array ( [0] => Решения [1] => RBS RETAIL - Программные решения ) [DEPTH_LEVEL] => 3 [IS_PARENT] => ) [11] => Array ( [TEXT] => Программные решения для промышленности [LINK] => /solutions/industry-soft/ [SELECTED] => [PERMISSION] => R [ADDITIONAL_LINKS] => Array ( [0] => /solutions/industry-soft/ ) [ITEM_TYPE] => D [ITEM_INDEX] => 9 [PARAMS] => Array ( [FROM_IBLOCK] => 33 [IS_PARENT] => 1 [DEPTH_LEVEL] => 1 ) [CHAIN] => Array ( [0] => Решения [1] => Программные решения для промышленности ) [DEPTH_LEVEL] => 2 [IS_PARENT] => 1 ) [12] => Array ( [TEXT] => Bizerba BRAIN2 - Программное обеспечение [LINK] => /solutions/industry-soft/brain2/ [SELECTED] => [PERMISSION] => R [ADDITIONAL_LINKS] => Array ( [0] => /solutions/industry-soft/brain2/ ) [ITEM_TYPE] => D [ITEM_INDEX] => 10 [PARAMS] => Array ( [FROM_IBLOCK] => 33 [IS_PARENT] => [DEPTH_LEVEL] => 2 ) [CHAIN] => Array ( [0] => Решения [1] => Bizerba BRAIN2 - Программное обеспечение ) [DEPTH_LEVEL] => 3 [IS_PARENT] => ) [13] => Array ( [TEXT] => Bizerba BRAIN - Программное обеспечение [LINK] => /solutions/industry-soft/brain/ [SELECTED] => [PERMISSION] => R [ADDITIONAL_LINKS] => Array ( [0] => /solutions/industry-soft/brain/ ) [ITEM_TYPE] => D [ITEM_INDEX] => 11 [PARAMS] => Array ( [FROM_IBLOCK] => 33 [IS_PARENT] => [DEPTH_LEVEL] => 2 ) [CHAIN] => Array ( [0] => Решения [1] => Bizerba BRAIN - Программное обеспечение ) [DEPTH_LEVEL] => 3 [IS_PARENT] => ) [14] => Array ( [TEXT] => RBS INDUSTRY - Программные решения [LINK] => /solutions/industry-soft/rbs-industry/ [SELECTED] => [PERMISSION] => R [ADDITIONAL_LINKS] => Array ( [0] => /solutions/industry-soft/rbs-industry/ ) [ITEM_TYPE] => D [ITEM_INDEX] => 12 [PARAMS] => Array ( [FROM_IBLOCK] => 33 [IS_PARENT] => [DEPTH_LEVEL] => 2 ) [CHAIN] => Array ( [0] => Решения [1] => RBS INDUSTRY - Программные решения ) [DEPTH_LEVEL] => 3 [IS_PARENT] => ) [15] => Array ( [TEXT] => Оборудование [LINK] => /products/ [SELECTED] => [PERMISSION] => R [ADDITIONAL_LINKS] => Array ( ) [ITEM_TYPE] => D [ITEM_INDEX] => 2 [PARAMS] => Array ( ) [CHAIN] => Array ( [0] => Оборудование ) [DEPTH_LEVEL] => 1 [IS_PARENT] => 1 ) [16] => Array ( [TEXT] => Кассовое оборудование [LINK] => /products/cash-equip/ [SELECTED] => [PERMISSION] => R [ADDITIONAL_LINKS] => Array ( [0] => /products/cash-equip/ ) [ITEM_TYPE] => D [ITEM_INDEX] => 0 [PARAMS] => Array ( [FROM_IBLOCK] => 1 [IS_PARENT] => 1 [DEPTH_LEVEL] => 1 ) [CHAIN] => Array ( [0] => Оборудование [1] => Кассовое оборудование ) [DEPTH_LEVEL] => 2 [IS_PARENT] => 1 ) [17] => Array ( [TEXT] => Кассы и фискальные регистраторы [LINK] => /products/cash-equip/cash-registers/ [SELECTED] => [PERMISSION] => R [ADDITIONAL_LINKS] => Array ( [0] => /products/cash-equip/cash-registers/ ) [ITEM_TYPE] => D [ITEM_INDEX] => 1 [PARAMS] => Array ( [FROM_IBLOCK] => 1 [IS_PARENT] => [DEPTH_LEVEL] => 2 ) [CHAIN] => Array ( [0] => Оборудование [1] => Кассы и фискальные регистраторы ) [DEPTH_LEVEL] => 3 [IS_PARENT] => ) [18] => Array ( [TEXT] => Сенсорные моноблоки [LINK] => /products/cash-equip/touch/ [SELECTED] => [PERMISSION] => R [ADDITIONAL_LINKS] => Array ( [0] => /products/cash-equip/touch/ ) [ITEM_TYPE] => D [ITEM_INDEX] => 2 [PARAMS] => Array ( [FROM_IBLOCK] => 1 [IS_PARENT] => [DEPTH_LEVEL] => 2 ) [CHAIN] => Array ( [0] => Оборудование [1] => Сенсорные моноблоки ) [DEPTH_LEVEL] => 3 [IS_PARENT] => ) [19] => Array ( [TEXT] => Кассовые системные блоки [LINK] => /products/cash-equip/system-units/ [SELECTED] => [PERMISSION] => R [ADDITIONAL_LINKS] => Array ( [0] => /products/cash-equip/system-units/ ) [ITEM_TYPE] => D [ITEM_INDEX] => 3 [PARAMS] => Array ( [FROM_IBLOCK] => 1 [IS_PARENT] => [DEPTH_LEVEL] => 2 ) [CHAIN] => Array ( [0] => Оборудование [1] => Кассовые системные блоки ) [DEPTH_LEVEL] => 3 [IS_PARENT] => ) [20] => Array ( [TEXT] => Сканеры штрих-кодов [LINK] => /products/cash-equip/scanners/ [SELECTED] => [PERMISSION] => R [ADDITIONAL_LINKS] => Array ( [0] => /products/cash-equip/scanners/ ) [ITEM_TYPE] => D [ITEM_INDEX] => 4 [PARAMS] => Array ( [FROM_IBLOCK] => 1 [IS_PARENT] => [DEPTH_LEVEL] => 2 ) [CHAIN] => Array ( [0] => Оборудование [1] => Сканеры штрих-кодов ) [DEPTH_LEVEL] => 3 [IS_PARENT] => ) [21] => Array ( [TEXT] => Дисплеи кассира [LINK] => /products/cash-equip/cashier-display/ [SELECTED] => [PERMISSION] => R [ADDITIONAL_LINKS] => Array ( [0] => /products/cash-equip/cashier-display/ ) [ITEM_TYPE] => D [ITEM_INDEX] => 5 [PARAMS] => Array ( [FROM_IBLOCK] => 1 [IS_PARENT] => [DEPTH_LEVEL] => 2 ) [CHAIN] => Array ( [0] => Оборудование [1] => Дисплеи кассира ) [DEPTH_LEVEL] => 3 [IS_PARENT] => ) [22] => Array ( [TEXT] => Банковские платежные терминалы [LINK] => /products/cash-equip/terminals/ [SELECTED] => [PERMISSION] => R [ADDITIONAL_LINKS] => Array ( [0] => /products/cash-equip/terminals/ ) [ITEM_TYPE] => D [ITEM_INDEX] => 6 [PARAMS] => Array ( [FROM_IBLOCK] => 1 [IS_PARENT] => [DEPTH_LEVEL] => 2 ) [CHAIN] => Array ( [0] => Оборудование [1] => Банковские платежные терминалы ) [DEPTH_LEVEL] => 3 [IS_PARENT] => ) [23] => Array ( [TEXT] => Денежные ящики [LINK] => /products/cash-equip/cash-drawer/ [SELECTED] => [PERMISSION] => R [ADDITIONAL_LINKS] => Array ( [0] => /products/cash-equip/cash-drawer/ ) [ITEM_TYPE] => D [ITEM_INDEX] => 7 [PARAMS] => Array ( [FROM_IBLOCK] => 1 [IS_PARENT] => [DEPTH_LEVEL] => 2 ) [CHAIN] => Array ( [0] => Оборудование [1] => Денежные ящики ) [DEPTH_LEVEL] => 3 [IS_PARENT] => ) [24] => Array ( [TEXT] => Дисплеи покупателя [LINK] => /products/cash-equip/buyer-display/ [SELECTED] => [PERMISSION] => R [ADDITIONAL_LINKS] => Array ( [0] => /products/cash-equip/buyer-display/ ) [ITEM_TYPE] => D [ITEM_INDEX] => 8 [PARAMS] => Array ( [FROM_IBLOCK] => 1 [IS_PARENT] => [DEPTH_LEVEL] => 2 ) [CHAIN] => Array ( [0] => Оборудование [1] => Дисплеи покупателя ) [DEPTH_LEVEL] => 3 [IS_PARENT] => ) [25] => Array ( [TEXT] => Клавиатуры [LINK] => /products/cash-equip/keyboard/ [SELECTED] => [PERMISSION] => R [ADDITIONAL_LINKS] => Array ( [0] => /products/cash-equip/keyboard/ ) [ITEM_TYPE] => D [ITEM_INDEX] => 9 [PARAMS] => Array ( [FROM_IBLOCK] => 1 [IS_PARENT] => [DEPTH_LEVEL] => 2 ) [CHAIN] => Array ( [0] => Оборудование [1] => Клавиатуры ) [DEPTH_LEVEL] => 3 [IS_PARENT] => ) [26] => Array ( [TEXT] => Торговое оборудование [LINK] => /products/shop-equip/ [SELECTED] => [PERMISSION] => R [ADDITIONAL_LINKS] => Array ( [0] => /products/shop-equip/ ) [ITEM_TYPE] => D [ITEM_INDEX] => 10 [PARAMS] => Array ( [FROM_IBLOCK] => 1 [IS_PARENT] => 1 [DEPTH_LEVEL] => 1 ) [CHAIN] => Array ( [0] => Оборудование [1] => Торговое оборудование ) [DEPTH_LEVEL] => 2 [IS_PARENT] => 1 ) [27] => Array ( [TEXT] => Торговые весы [LINK] => /products/shop-equip/scales/ [SELECTED] => [PERMISSION] => R [ADDITIONAL_LINKS] => Array ( [0] => /products/shop-equip/scales/ ) [ITEM_TYPE] => D [ITEM_INDEX] => 11 [PARAMS] => Array ( [FROM_IBLOCK] => 1 [IS_PARENT] => [DEPTH_LEVEL] => 2 ) [CHAIN] => Array ( [0] => Оборудование [1] => Торговые весы ) [DEPTH_LEVEL] => 3 [IS_PARENT] => ) [28] => Array ( [TEXT] => Инфокиоски и прайс-чекеры [LINK] => /products/shop-equip/infokiosk/ [SELECTED] => [PERMISSION] => R [ADDITIONAL_LINKS] => Array ( [0] => /products/shop-equip/infokiosk/ ) [ITEM_TYPE] => D [ITEM_INDEX] => 12 [PARAMS] => Array ( [FROM_IBLOCK] => 1 [IS_PARENT] => [DEPTH_LEVEL] => 2 ) [CHAIN] => Array ( [0] => Оборудование [1] => Инфокиоски и прайс-чекеры ) [DEPTH_LEVEL] => 3 [IS_PARENT] => ) [29] => Array ( [TEXT] => Терминалы сбора данных [LINK] => /products/shop-equip/tsd/ [SELECTED] => [PERMISSION] => R [ADDITIONAL_LINKS] => Array ( [0] => /products/shop-equip/tsd/ ) [ITEM_TYPE] => D [ITEM_INDEX] => 13 [PARAMS] => Array ( [FROM_IBLOCK] => 1 [IS_PARENT] => [DEPTH_LEVEL] => 2 ) [CHAIN] => Array ( [0] => Оборудование [1] => Терминалы сбора данных ) [DEPTH_LEVEL] => 3 [IS_PARENT] => ) [30] => Array ( [TEXT] => Сканеры объема [LINK] => /products/shop-equip/v-scan/ [SELECTED] => [PERMISSION] => R [ADDITIONAL_LINKS] => Array ( [0] => /products/shop-equip/v-scan/ ) [ITEM_TYPE] => D [ITEM_INDEX] => 14 [PARAMS] => Array ( [FROM_IBLOCK] => 1 [IS_PARENT] => [DEPTH_LEVEL] => 2 ) [CHAIN] => Array ( [0] => Оборудование [1] => Сканеры объема ) [DEPTH_LEVEL] => 3 [IS_PARENT] => ) [31] => Array ( [TEXT] => Термопринтеры этикеток [LINK] => /products/shop-equip/termoprintery/ [SELECTED] => [PERMISSION] => R [ADDITIONAL_LINKS] => Array ( [0] => /products/shop-equip/termoprintery/ ) [ITEM_TYPE] => D [ITEM_INDEX] => 15 [PARAMS] => Array ( [FROM_IBLOCK] => 1 [IS_PARENT] => [DEPTH_LEVEL] => 2 ) [CHAIN] => Array ( [0] => Оборудование [1] => Термопринтеры этикеток ) [DEPTH_LEVEL] => 3 [IS_PARENT] => ) [32] => Array ( [TEXT] => Промышленное оборудование [LINK] => /products/industrial/ [SELECTED] => [PERMISSION] => R [ADDITIONAL_LINKS] => Array ( [0] => /products/industrial/ ) [ITEM_TYPE] => D [ITEM_INDEX] => 16 [PARAMS] => Array ( [FROM_IBLOCK] => 1 [IS_PARENT] => 1 [DEPTH_LEVEL] => 1 ) [CHAIN] => Array ( [0] => Оборудование [1] => Промышленное оборудование ) [DEPTH_LEVEL] => 2 [IS_PARENT] => 1 ) [33] => Array ( [TEXT] => Весовые этикетировочные системы RBS [LINK] => /products/industrial/rbs-marking/ [SELECTED] => [PERMISSION] => R [ADDITIONAL_LINKS] => Array ( [0] => /products/industrial/rbs-marking/ ) [ITEM_TYPE] => D [ITEM_INDEX] => 17 [PARAMS] => Array ( [FROM_IBLOCK] => 1 [IS_PARENT] => [DEPTH_LEVEL] => 2 ) [CHAIN] => Array ( [0] => Оборудование [1] => Весовые этикетировочные системы RBS ) [DEPTH_LEVEL] => 3 [IS_PARENT] => ) [34] => Array ( [TEXT] => Термоформовочные упаковочные машины Cehuma [LINK] => /products/industrial/termoformers/ [SELECTED] => [PERMISSION] => R [ADDITIONAL_LINKS] => Array ( [0] => /products/industrial/termoformers/ ) [ITEM_TYPE] => D [ITEM_INDEX] => 18 [PARAMS] => Array ( [FROM_IBLOCK] => 1 [IS_PARENT] => [DEPTH_LEVEL] => 2 ) [CHAIN] => Array ( [0] => Оборудование [1] => Термоформовочные упаковочные машины Cehuma ) [DEPTH_LEVEL] => 3 [IS_PARENT] => ) [35] => Array ( [TEXT] => Промышленные весы Bizerba [LINK] => /products/industrial/i-scales/ [SELECTED] => [PERMISSION] => R [ADDITIONAL_LINKS] => Array ( [0] => /products/industrial/i-scales/ ) [ITEM_TYPE] => D [ITEM_INDEX] => 19 [PARAMS] => Array ( [FROM_IBLOCK] => 1 [IS_PARENT] => [DEPTH_LEVEL] => 2 ) [CHAIN] => Array ( [0] => Оборудование [1] => Промышленные весы Bizerba ) [DEPTH_LEVEL] => 3 [IS_PARENT] => ) [36] => Array ( [TEXT] => Весовые этикетировочные системы Bizerba [LINK] => /products/industrial/marking/ [SELECTED] => [PERMISSION] => R [ADDITIONAL_LINKS] => Array ( [0] => /products/industrial/marking/ ) [ITEM_TYPE] => D [ITEM_INDEX] => 20 [PARAMS] => Array ( [FROM_IBLOCK] => 1 [IS_PARENT] => [DEPTH_LEVEL] => 2 ) [CHAIN] => Array ( [0] => Оборудование [1] => Весовые этикетировочные системы Bizerba ) [DEPTH_LEVEL] => 3 [IS_PARENT] => ) [37] => Array ( [TEXT] => Системы для логистики Bizerba [LINK] => /products/industrial/logistics/ [SELECTED] => [PERMISSION] => R [ADDITIONAL_LINKS] => Array ( [0] => /products/industrial/logistics/ ) [ITEM_TYPE] => D [ITEM_INDEX] => 21 [PARAMS] => Array ( [FROM_IBLOCK] => 1 [IS_PARENT] => [DEPTH_LEVEL] => 2 ) [CHAIN] => Array ( [0] => Оборудование [1] => Системы для логистики Bizerba ) [DEPTH_LEVEL] => 3 [IS_PARENT] => ) [38] => Array ( [TEXT] => Слайсеры и мясопереработка [LINK] => /products/slicers-meat/ [SELECTED] => [PERMISSION] => R [ADDITIONAL_LINKS] => Array ( [0] => /products/slicers-meat/ ) [ITEM_TYPE] => D [ITEM_INDEX] => 22 [PARAMS] => Array ( [FROM_IBLOCK] => 1 [IS_PARENT] => 1 [DEPTH_LEVEL] => 1 ) [CHAIN] => Array ( [0] => Оборудование [1] => Слайсеры и мясопереработка ) [DEPTH_LEVEL] => 2 [IS_PARENT] => 1 ) [39] => Array ( [TEXT] => Слайсеры [LINK] => /products/slicers-meat/slicers/ [SELECTED] => [PERMISSION] => R [ADDITIONAL_LINKS] => Array ( [0] => /products/slicers-meat/slicers/ ) [ITEM_TYPE] => D [ITEM_INDEX] => 23 [PARAMS] => Array ( [FROM_IBLOCK] => 1 [IS_PARENT] => [DEPTH_LEVEL] => 2 ) [CHAIN] => Array ( [0] => Оборудование [1] => Слайсеры ) [DEPTH_LEVEL] => 3 [IS_PARENT] => ) [40] => Array ( [TEXT] => Мясопереработка [LINK] => /products/slicers-meat/meat/ [SELECTED] => [PERMISSION] => R [ADDITIONAL_LINKS] => Array ( [0] => /products/slicers-meat/meat/ ) [ITEM_TYPE] => D [ITEM_INDEX] => 24 [PARAMS] => Array ( [FROM_IBLOCK] => 1 [IS_PARENT] => [DEPTH_LEVEL] => 2 ) [CHAIN] => Array ( [0] => Оборудование [1] => Мясопереработка ) [DEPTH_LEVEL] => 3 [IS_PARENT] => ) [41] => Array ( [TEXT] => Блог [LINK] => /novosti/ [SELECTED] => 1 [PERMISSION] => R [ADDITIONAL_LINKS] => Array ( ) [ITEM_TYPE] => D [ITEM_INDEX] => 3 [PARAMS] => Array ( ) [CHAIN] => Array ( [0] => Блог ) [DEPTH_LEVEL] => 1 [IS_PARENT] => ) [42] => Array ( [TEXT] => Поддержка [LINK] => https://help.belcrystal.by/ [SELECTED] => [PERMISSION] => Z [ADDITIONAL_LINKS] => Array ( ) [ITEM_TYPE] => D [ITEM_INDEX] => 4 [PARAMS] => Array ( ) [CHAIN] => Array ( [0] => Поддержка ) [DEPTH_LEVEL] => 1 [IS_PARENT] => ) [43] => Array ( [TEXT] => О нас [LINK] => /company/ [SELECTED] => [PERMISSION] => R [ADDITIONAL_LINKS] => Array ( ) [ITEM_TYPE] => D [ITEM_INDEX] => 5 [PARAMS] => Array ( ) [CHAIN] => Array ( [0] => О нас ) [DEPTH_LEVEL] => 1 [IS_PARENT] => ) [44] => Array ( [TEXT] => Контакты [LINK] => /contacts/ [SELECTED] => [PERMISSION] => R [ADDITIONAL_LINKS] => Array ( ) [ITEM_TYPE] => D [ITEM_INDEX] => 6 [PARAMS] => Array ( ) [CHAIN] => Array ( [0] => Контакты ) [DEPTH_LEVEL] => 1 [IS_PARENT] => ) )
date_range 13 мая 2014
Интересная статистика: 40% покупок потребители не планируют заранее, а совершают в магазине внезапно.
Доказано, что 70% решений купить тот или иной товар принимаются в магазине. Из этого мы делаем вывод: поведением покупателей можно управлять.
Наиболее эффективный способ продаж: через визуализацию. Информация в виде текста воспринимается значительно тяжелее, ее способны принять во внимание только 10-15% посетителей магазина.
В продуктовых отделах визуальный мерчендайзинг хорошо работает на дисплее покупателя весов. Такой вид рекламы способен не просто повысить продажи, но и предоставляет магазину еще один источник дохода: продажа рекламного места.
Востребована информация для покупателей, полученная из дополнительных сервисов. Недостаточно показать покупателю продукт, современные потребители хотят досконально изучить состав, понять пользу продукта и его эффективность, необходимость и даже способы приготовления.
Мировой бренд Bizerba изобрел необычный программный комплекс для торговых весов: появилась возможность управлять рекламой, создавать ее на базе весов Retail Impact и линейки торговых весов SC II, XC и KH II.
Цветной семидюймовый дисплей покупателя воспроизводит полноэкранную и непрерывную рекламу. Модель Bizerba KH II 800 имеет большой, яркий, привлекающий внимание потребителя 12-дюймовый дисплей покупателя. Разрешение дисплея позволяет проигрывать видеоролики в высоком разрешении (HD) и 3D рекламные ролики. Предусмотрена всесторонняя помощь сотруднику магазина: вся дополнительная информация доступна на экране продавца.
Главные функции Bizerba Retail Impact:
До использования визуального рекламного ряда на весах взлеты продаж определенных товаров наблюдались только в период акционных цен. Однако после установления стандартной розничной цены динамика продаж возвращалась на прежний уровень.
Был проведен эксперимент. Уже после окончания акции товар в течение двух недель продолжали рекламировать на торговых весах. Самое поразительное: именно в эти две недели продажи достигли наивысшей точки.
На дисплее покупателя может отображаться самая разнообразная информация:
В то же время на дисплее продавца доступна следующая информация:
Используя интерактивные весы, вы: